DECADES
TIMELESS BEAUTY
About the PROJECT
A new clean, personalized skincare brand for women in their 40s, 50s,60s and beyond.
Christy Prunier, a serial entrepreneur, with a successful beauty brand exit under her belt, reached out in the Fall of 2024. She had a formulation for a product that could be tailored to the needs of different age groups and was looking for help to test the idea and concept.
We took a deep dive into the Over 40 skincare landscape.
There was an opportunity to create a luxury brand with formulations specific to one’s age. While there are many brands now focused on the lucrative over 40 target market, they are creating a one size/one formula fits all. When in fact a woman’s skin changes dramatically from 40 to 50 to 60, as do her needs.
